Where will you take your winter nap this year?

In the world of travel and tourism, new trends and concepts are constantly emerging. The way people experience their vacations is ever-changing. That's why in each edition of our magazine, I take you on a journey through a new travel trend. I'm curious to know if you're already familiar with this trend. In any case, I find it very fitting for this edition in the season of hibernation. Ever heard of 'sleep tourism'?

In sleep tourism, vacation plans revolve around resting and rejuvenation. Instead of a busy itinerary filled with activities and sightseeing, this travel trend focuses on relaxation and enjoying a good night's sleep. Quality beds are essential, and a peaceful environment is, of course, important as well. In a world where coffee is often considered a life elixir, this is the ultimate antidote. No alarms, no deadlines, just fluffy pillows and dreamy landscapes.

The rise of this trend is almost a logical consequence of the stressful lifestyle many of us maintain. In our daily routine, we struggle to find space to unwind or let go of the hustle. This leads to a lot of overthinking, especially in the evening hours. Not great for our sleep, as we all know.

Meanwhile, we also all know that sleep deprivation negatively impacts our emotional regulation and leads to an increase in stress hormones. It becomes even more important to schedule time to fully relax and catch up on sleep. And when is there a better time for that than during your vacation or a long weekend off? Your alarm clock is replaced by the chirping of birds, and perhaps your agenda by a sketchbook full of new ideas.

After spending a week in dreamland, you awaken as if reborn. The fatigue that hung over your daily life like a shadow dissipates like morning mist. Your mood becomes as light as a cloud, and your energy level feels like a bubbling waterfall.

Will you be snuggling under the blankets this winter for a well-deserved sleep vacation? Opt for a stay in a tranquil and "sleep-friendly" environment, such as in the midst of nature or in a picturesque village, and become a true sleep nomad, hopping from nap to siesta. If you want to go all out and completely unwind, go for an accommodation with a private sauna. It doesn't get more relaxing than that!